Marketing Action Plan 2010 : Take up the challenge of the competitiveness of Cannes

" The world tourism struck by the crisis takes-off again since the second quarter 2010. Cannes faces the difficulties and proposes a voluntarist and pragmatic Marketing Action Plan 2010, elaborated by the Palais des Festivals and Congresses, in dialogue with the people working in the tourist industry. This device answers two priority requirements : the immediacy of the actions to support the local business and the conservation of the brand « Cannes ». It was conceived to generate the tourist flows and benefits so from the economic recovery. Such is the mission of the Tourism Department of Cannes " says David Lisnard, President of the Palais des Festivals and Congresses of Cannes, 1st Deputy mayor delegated to Tourism and Economic development, during the presentation of the second version of the MAC 2010 (Marketing Action Plan) last Friday, May 7th in front of about a hundred of tourism, business and leisure activities professionals of Cannes.